THE LOGO
EVOLUTION
To bring the company’s image inline with its main business founder, Mr Tan Lam Seng redesigned the logo in tune with his favourite colour and added in an important motto that we still go by till this very day, The Bathroom Specialist.
He believed that in order to provide customers with quality products, it needs to be backed by superior technical knowledge and by being a bathroom specialist, Hemsley would be well trusted by our customers
As time passed, a redesign was again required to reflect the new status of the company, an elegant looking design was taken upon but the main tag phrase still remained, The Bathroom Specialist cause it was an important mindset that the company rallied behind to gain valuable trust in customers.
This logo’s design was entrusted to one of its sales executives, Ms. Florence Pang and till this day is still with the company and is in the position of Sales Director.
As Hemsley revamped the showroom premises in to keep up with the latest design, there was a need to also have a logo to reflect that.
An advertising agency was hired to help revamp the logo and image of the company.
A more linear and modern logo was born! The new logo still reflects the The Bathroom Specialist slogan. The addition of “Est. 1972” was added a couple of years down to reflect the years of experience.